Confused about the different career paths available in digital marketing industry? Don’t be – we have explained in detail so that you can simply follow the right career path for digital marketing.
Let’s Start With – What is Digital Marketing?
Digital marketing is doing marketing online. ‘Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium’- Wikipedia
Prospect of Digital Marketing in India
Digital marketing is a booming career option in India. It has spread across all the business sectors. While all other industries in India are struggling for a growth, the digital media industry is booming with 40% growth rate. The most important point is the growth of digital marketing is not going to be stagnant in the coming years.
Career Path in Digital Industry: