When you need to hire somebody you sit down to write out the responsibilities, requirements and qualifications for the job, something happens: suddenly, the job ad you’ve written doesn’t feel like a proper representation of the job you’re hiring for.
It may not be that what you, as an employer, are putting in your job ad is inaccurate, but — it’s more that the description just doesn’t feel right. The ad tells readers about all of the basic tasks of the job, but it doesn’t capture what the job is like on a day-to-day basis, and it doesn’t capture the company culture. If you want to punch up your job ad, consider making your job description a better reflection of what you want by adding video.
A video job ad captures your company better
Accuracy is one of the most important aspects of a job description, and it’s also one of the most common challenges companies run into when recruiting talent. A well-crafted video description fixes many of these problems. Describe your company’s value and culture. When creating the job ad, outline the mission, vision and core values of the organization and also add a footage of the office, workspace, how employees interact and events that happed in the organization. So that the candidate can determine if the employer provides an environment that matches their work style.
Your Job is a product-Sell It!
In getting more people to look at the job, you have to think of your job as a product you’re selling. The more people see it, the more likely they are to buy it. Not only will more eyes see your job, people will also think better of your brand.
One piece of a potential story that could be told is the benefits and the perks provided to employees. Explain all the benefits provided by your company. Remember this is an ad, so it’s important to sell the company as much as possible.
Provide Contact information
Video job ads should make applying for a job accessible for job seekers. Make sure the video ad produced includes links to the company portal and social media. You may also provide the name and email of the individual responsible for hiring. This will speed up the application process for the candidate.
Here at Recruit Engineers, we sell your jobs through video. We make some awesome videos to advertise your job ads and we also advertise it in the social media to grab maximum attention.
Video Ads is fundamental of building your brand, and if your jobs are your brand that means it’s vital that you get a text job description to a video job ad soon.
So, we shared the features of Video job ads, if you have some more to add, please comment below