When it comes to interviews for engineering marketing & sales jobs, there are always going to be some specific questions related to engineering marketing and sales that are going to be thrown your way- so we thought we would give you a helping hand and give you a hint as to what kind of answers you should be giving.
Don’t forget; these answers are just sample answers – you’ll need to create your own based on your experience and expertise – or you could risk sounding like a robot so be warned! In addition, you’re guaranteed to be asked a lot of generic job interview questions too – so check out our Blog for some tips on how to tackle these.
If you are looking for a new marketing & sales job (Sales Engineer) don’t forget to check out our job board for our latest vacancies.
1. What attracted you to the engineering marketing & sales (Sales Engineer) ?
You should try and answer this question as honestly as you can. Think about why you applied for your first engineering marketing & sales job – was it the reputation of the industry? Its fast-paced nature? The fact high-paying salaries were on offer? Or the fact that it’s constantly changing, growing and adapting on a weekly basis?
The employer is asking this question to test your commitment to the industry and to find out what makes you tick as a engineering marketing candidate – so your answer needs to convey your commitment and enthusiasm for the sector overall.
A good answer would be to say that you were attracted to the industry because it’s got a good reputation and there are lots of opportunities available to progress your career, learn new skills and expand your knowledge. This answer shows you’re committed to the sector long-term and demonstrates that you’re a candidate who’s constantly looking to improve and enhance their skills.
2. What do you enjoy most about working in engineering marketing & sales (Sales Engineer)?
Again, with this answer, it’s best to be honest. Consider which tasks you look forward to in your day and which areas you particularly enjoy working in… but be careful not to just go for the ‘easy’ tasks. The employer wants to hear that you enjoy being challenged and is again looking for an insight into who you are as a candidate.
With this answer it’s best to list a couple of things, preferably the product line (cranes, dozers, washing equipments, bulk material handling equipments etc) and the mechanism attached to it, so that you can demonstrate your skills and your passion for the overall sector and to show that you’re not a ‘one trick pony’.
3. And what do you like least about working in engineering marketing & sales (Sales Engineer)?
Don’t dislike any part of working in the engineering marketing industry? Sorry but I think you’re fibbing! And the employer will too! Because there’s always something, big or small, that everyone dislikes about their job.
Think about which parts of your last job you dreaded and why – and consider what bugbears you have with the industry. Above all, be honest! You never know; the employer might feel the same way – and it might convince them to take you on. Similarly, if you voice your dislike of a particular task now, the employer might end up tweaking your role if they do take you on to ensure you don’t have to do something you don’ like.
4. Where do you see yourself in five year’s time in the engineering marketing & sales (Sales Engineer)?
With this question, the employer is testing you to see how much ambition you have and to see how much you’ve thought about where your career is going to go.
It’s OK to be ambitious – but you also need to be realistic too. If you’re interviewed for a engineering marketing executive role, you could say you’d like to be a engineering marketing manager either in-house or in an agency – which will show the employer you’re keen to progress and take an extra responsibility – possibly at their business. On the other hand, if you’re applying for an engineering marketing manager vacancy, you could say you see yourself in a Head of engineering role – or running your own engineering marketing agency. Although the latter might put a few employers off, it shows you’re keen to be successful and not just stagnate in one role.
5. How do you think your experience of engineering marketing & sales will benefit our business?
With this question, it’s all going to come down to your own personal experience – so think about what you’ve done in the past and what skills you’ve picked up which they might not necessarily have in-house which could benefit the business overall. Also consider any particular sales or marketing campaigns that you learnt a lot from – and how this particular knowledge could help the business or one of the business’ existing clients.
In this instance, the employer is really asking what differentiates you from the rest of the applicants – so think carefully about what makes you unique (in terms of your technical skills, marketing knowledge/ experience and contacts) and how this could have a positive effect on the business.
6. How was your degree helped your sales & marketing career?
Now obviously this one will only be relevant to graduates but it does get asked, particularly if you have a degree which isn’t necessarily directly related to marketing or sales engineering. In this instance, consider what core skills you needed to complete your degree and dissertation and how these can be transferred to the engineering marketing industry. For instance, if you have a Journalism degree, you could talk about how your degree has equipped you with knowledge of how to approach outreach – and how to structure an article/report properly.
With this question, the employer wants to know what skills and knowledge you picked up at university that could benefit their business in the long run.
7. What has been the biggest challenge for sales engineer career so far? And how did you overcome it?
When an employer asks you this question, they want to know how you deal with challenges and roadblocks and – potentially even how you deal with failure. Why? Because challenges are guaranteed to crop up in every role – and the employer wants to make sure you’re not going to crumble and struggle to cope when they do.
Think carefully about the challenges you’ve encountered in your career and what the outcome of these challenges have been. In this instance, it’s OK to mention a challenge which resulted in failure – as long as you can say what you’ve learnt from it and how you’ve used that knowledge to affect the success of a future campaign.
For example, you could talk about the new product which was launched. You have studied the technical specifications of the product and the price, but it was not easy to sale in the market because the price was on the higher side in comparison to the competitors. But you managed to sales the product in the market as it was offering more facilities than any other product in the same range. Explain that you have discovered some value added which helped to sale the product.
8. What most attracted you to this sales & marketing engineer job vacancy, there are plenty of technical openings in your trade?
With this question, the employer is asking why you applied for the job so it goes without saying that your answer needs to reflect the job advert and the business you’d be working in. Think back to when you first saw the job advert and ask yourself what it was that made you click ‘apply’ – was it the actual role itself? The business? The location? Or was it the salary? Normally I’d urge you to be honest, but if you did apply for the job because it had a great salary, I’d urge you to keep quiet in this instance – you don’t want the employer to think you’re greedy!
From a perfect answer point of view, I’d advise you to focus on the role itself and the company in question. If it’s true, you could say that you applied for the job because you liked the variety the role offered and you were keen to work for a well known, well respected brand. Alternatively, you could say that you applied because you wanted to work for one of the best employers in the area and the opportunity sounded perfect in terms of taking the next step in your career.