How to research an employer before an interview?


Do you have a job interview coming up in the next few days? Then you better keep reading to learn how to prepare and research an employer.

Researching an employer is the best way to stand out in the interview during the hiring process. Learning the details of the prospective employer will better prepare you for the interview.

Researching the employer will involve looking into the history of the company, identifying the needs and vision and showing how your skills and experience will help them to achieve their goals.

How to get the information? Well, here are a few tips which will help out to discover everything about the prospective employer.


  • Visit the company website

Firstly, the most important part is to start visiting the company website.

Most sites have a About Us section, where an overview will be given of what they do, their mission and values and also find out the key players of the organization. It’s also a good idea to check out what these individuals say on Twitter and LinkedIn. Try to map your skills and work experience to their mission and values so you can enter the interview and sell yourself with confidence.

Also try to find the company’s clients, products and services which will on the company’s website.


  • Look in the news

Sometimes, a company’s own site doesn’t give all the latest information. So to get the true picture of the organization a quick Google search should bring up any recent news mentioning the company. This is a great source to find out information and company’s latest news and updates.


  • Check out Social Media

Another way of finding out what a business has been set up and their day to day life is to check out the Social Media.

Following the LinkedIn company page will give the good idea about the business and the career network.  Twitter and face book will give more in depth information about the organization, the culture, mission and the “fun” side of the business.


  • The person interviewing you

Finally, you should find out who the interviewer will be. This will give you an advantage during the interview because you’ll have a better chance of connecting with them and sparking a meaningful conversation.

Now it might be a little tricky trying to find out who the interviewer is, but you should be able to locate the person’s name with a little investigation. First, try locating the person’s name from email you received regarding the interview. If you can’t find any information, reply to the email politely requesting the name of the person who’ll interview you.

Once you acquire the interviewer’s name, do some research on LinkedIn and Twitter. This will help you to know about the interviewer’s background, his position in the company and even some common interest you share.


So, above are the few tips on researching an employer for all important job interview. Do you agree with the tips or have some of your own?

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